Managing Your Social Media over the School Holidays

Managing Your Social Media over the School Holidays

Social Media Management Schedule

With the School holidays upon us, it is that time of the year when many of us parents running small businesses need to close down for a few weeks, or run at minimal capacity, while we try and juggle keeping the kids entertained and aim to enjoy some of the holidays with family and friends.

However, there is no “break” with our on-line activity, social media is always ‘on’ it is 24/7, 365 days a year. Even though you and your employees are on holidays; your customers and online audience don’t stop checking their social media accounts. In fact, it has been proven that during holiday periods they will check it more as they have more free time. So, it’s crucial that you remain active online throughout these periods.

Here’s a few tips to help you manage your Social Media presence over the holidays:

Share Social Activity Celebrate – If you are out and about with the family, make the most of this activity and personalise your brand by take a few happy snaps of you enjoying yourself and share it with your online followers. If there is a way to link it to your business – that is great, but showing some of yourself is very important to keep it real on your page.

Plan Ahead

Research – give yourself enough time before you go on leave to research relevant content that will benefit your brand, your audience or your business.

Schedule Posts – However often you post, tweet etc, you should maintain this frequency whilst away. Schedule this number of posts at the same day and time you usually post.

Involve Audience – Post questions or run survey questions to encourage your followers to contribute and keep the activity alive on your pages. You can monitor this without needing to be creating the content to post regularly.

Customers First

Notifications – If you have limited availability to log onto your social networks, then you need to set up ‘notifications’ on your phone. Then, whenever you get a comment, like, share, follow, tweet, private message etc., you are notified immediately and you can respond if necessary.

Auto Responders – If you can’t be in regular contact, ensure that your customers have been advised of this. Change facebook settings so people can’t post to your pages, or send messages that go unanswered for days. Set up auto responders where possible explaining limited response over holiday period and clearly state when you will return to work or who they can contact.

Outsource

If you truly want to take a complete break, then consider outsourcing your social media while you are away. This could be as simple as making an employee an Admin of your account or taking on a contractor/social media manager.

Over the holiday periods it’s important to always remember your brand voice and business objectives so that you maximise engagement, sales, and brand awareness throughout this period.

Remember, these general rules for managing your social media during the holidays can be adapted to fit any length of break.

How will you be managing your social networking over the holiday period? If you need Social Media management support, we are here to help at Your Business Helper – contact us now enquiry@yourbusinesshelper.com.au

Julie Warner

https://www.facebook.com/YourBusinessHelper

www.yourbusinesshelper.com.au

5 Tips To Improve Your Success on LinkedIn

5 Tips To Improve Your Success on LinkedIn

5 Tips To Improve Your Success on LinkedIn

Tips for LinkedIn Success

 

Are you viewing LinkedIn as a critical place to spend your time? In order to make LinkedIn work for you, you have to put in the time to be seen, to build influence and relationships.

What kind of impression do you want to make?

Your LinkedIn profile follows you around LinkedIn. Whenever you are commenting, sharing, or contributing to group discussions, your profile picture and your headline summary are going to be right there. Same applies to updating your LinkedIn status. Are you looking professional?

Here are the five tips:

  1. Optimise your Head Line
  • Adding keywords to your headline that you want to be associated with can improve your search ability within LinkedIn and beyond,
  • Create a headline that displays the different titles someone is likely to search for related to what you do,
  • Stop using your “Job Title” – tell people the services you offer/problems you solve.

2. Use everything that is available

  • Everyone should have a banner image. There is no restrictions on using this to promote your Business Name,
  • Include website links (up to three allowed), set links to three separate pages on your site.

3. Vanity URL’s

  • Set a vanity URL name that has meaning to your business, not to your name.

4. Profile Purpose

  • Don’t make it all about you – no-one really cares all that much,
  • What do clients want to see? What are the solutions you are going to give them?
  • Your summary should list all the problems you can help customers with or fix for them.

5. Join the Right Groups

  • Find groups with people in your target markets are hiding,
  • Don’t give away your knowledge to your competitors.

LinkedIn can prove an extremely valuable marketing tool, if you’re willing to get involved and be proactive. Invest the necessary time to develop a strong professional profile and to establish yourself as an expert to enjoy marketing success on LinkedIn.

If you need help setting up your LinkedIn profile or understanding how LinkedIn can benefit you or your business – contact us now: enquiry@yourbusinesshelper.com.au

Don’t wait any longer, get started on your journey to success on LinkedIn!

Julie

Your Business Helper